Question:
The other types of ads that really grate on me are the ones where we
are supposed to know who the spokesperson is. For example, "This is
Steve XXX for Frank Neiderhour at Western Appliance". Now who the
hell are these guys? Am I supposed to know them?
Answer:
I often wonder how many folks in the San Jose area (36 coverage area)
wonder who the two people are who host... uh, lead... announce... aw
heck, do the Western Career College commercials. Perhaps the SJ folks
just think they are other WCC students, but those who watch ch 31 out
of Sac would recognize them as Mark S. Allen (pronounced Mark-es) and
Courtney (Uhhh?) of the KMAX morning news magazine program... I imagine
that their image to those not familiar with their personalities see them
in different light than those who know Mark to be a joker on the morning
news show.